Superposition is an imprint of HYPERREAL - a boutique brand story consultancy with one focus, refining your brand story into something so vivid that you move from the middle of your market to a category all of your own.
Past partners include
SUPERPOSITION {noun}
The art of placing a brand in the one market position it alone can hold- the point where all possible states are observed, and collapse into a single, honest, unified idea
If you want a position, you have to take it. In business, as in physics, observation determines reality. Fail to define yourself clearly, and you’ll be defined by the market on someone else’s terms. Tell a clear, compelling story, and you collapse into a category of one.
Superposition are a group of independent artists and consultants that have well over a decades experience in supporting organisations full of potential to step out from the middle of their market and finally be seen. We’ve helped them to punch up their messaging, launch new products, tell their story to the world or re-imagine themselves entirely.
As a boutique agency we can shrink or scale to the size of each project, with a network of elite strategists, consultants, writers and designers that has been compiled over many years. We continuously craft narratives that claim and dominate the open space in each market we work in - carving out positions that your competitors can’t touch.
“Superposition are a little weird - in a good way. They often see what other agencies miss and have been supporting us with high-stakes brand leadership for almost ten years”
James Kershaw | Visa Consultant
“From value proposition to creative execution and crafting identities that feel lived in and honest - Superposition are the first place we go for brand stories that move the needle.”
Tom Simmons | Stratinn
“I can’t stress this enough. For the first time in years, I feel really proud to tell people what I do. Thanks to Superposition, we 10x’d our pre-rev valuation in less than 6 months. All from a proper reframe. This experience taught us that you actually do get what you pay for. Best money we ever spent as a business. ”
Vincent Freeman | Kandor
“Superposition have supported my clients with email marketing for almost two years now and the results speak for themselves - open rates, click rates and, most importantly, revenue are up across the board and they make sure our brands aren’t just selling, but expressing their values at all turns. ”
Holly Young | Adramen
We've helped startups 10x their pre-revenue valuation within 3 months, launched fintech products that redefined entire categories, and even crafted The Story of Visa. The only thing we haven't done is repeat ourselves.
Our work spans Brand Identity, Narrative Strategy, Naming, and Launch Messaging, as well as the tools to deliver it—from cinematic TV spots to emails and social that drive revenue without compromising voice.
Together, we’ve re-directed the futures of: Visa, Hilton Hotels, Nike, McKinsey, Kandor, Tide, and more.
Case Study | Brand Narrative
INDUSTRY
Workplace Wellbeing
Budget : £40k
How Superposition 10x’d this company’s pre-revenue valuation
When we began working with Kandor in 2024, they were still called Body Corporate, and were firmly stuck in the middle of their market.
The problem? Body Corporate were using the same language as their competitors, without the marketing budget to escape the noise. They had no distinct position, and were starting to disappear.
They also weren’t being true to themselves - because behind the scenes, they were blessed with one of the most compelling workplace wellbeing offers in the market. One designed to actually help employees to feel better, and to encourage businesses to speak more openly with their teams about the challenges they were facing.
That focus on honest conversations, and the need to ‘look after your own’ formed the basis of a shift that turned Body Corporate into Kandor, and provided not just a name, but a brand new messaging hierachy, website and visual identity, as well as a set of values and principles that have already bled through into the way they speak, act, and get results.
Since their re-brand, Kandor’s newfound clarity in the market has led them to 5x their client roster and 10x their pre-revenue valuation thanks to their focus on progress, not perks, and their innovative wellbeing calculator that can show any business how much revenue they could retain if they placed health at the heart of company culture, instead of as an afterthought.
Case Study | Email Marketing
INDUSTRY
Online Florist | E-com
Budget : £1000 p/m
How Superposition grew this brands email revenue by 60% in 6 months with a consistent 22x ROAS
Guernsey Flowers are a small independent florist that originally started on the isle of Guernsey before moving its operations to the Midlands when the business outgrew its spiritual home.
But, as the business grew, it started to stall. With an older customer base and no social media, their main source of repeat custom was email. But with open rates at 20% and a strategy built around discounts, they were not optimised to succeed.
Email is an untapped resource for building community, connection and sharing your values & story. So we guided Guernsey to build a more cohesive email strategy that spoke directly to their customers - from a change in the visual approach (we also handled a beautiful brand refresh for Guernsey) to a focus on a more human voice and putting their business owner at the heart of communication, things quickly grew.
Within 2 months, open rates went from 20% to 50%, and by the 6-month mark, we had taken their year-to-date revenue and increased it by 60%.
We also helped to educate the brand on the opportunity email holds, and they have been delighted to see a ROAS of 22x since we started working together. That's 22x more revenue generated than money spent with us on email marketing.
Find your Superposition.
Clarify your messaging, tell your story, or craft a whole new identity. Let us know what business problem you’re facing below, and we’ll explore how we can help you on a free, 30-minute call. We don’t sell. If you want to work with us, you can let us know.
HYPERREAL is an independent story studio based in London
Since 2016, we’ve been producing award-winning films and experimental art. Our short film, Mouse-X, screened internationally and was optioned as a Feature Film in 2021, whilst our first independent feature film, Lapwing, was released internationally in 2022. HYPERREAL is run by Justin Tagg, an artist and filmmaker who has traversed multiple industries as both a published author and internationally exhibited artist, alongside his work supporting the new wave of literary artists in Web3 as part of the Cryptowriters Collective.
SUPERPOSITION is an imprint of HYPERREAL - a commercial facing story consultancy that provides a potent mix of senior consulting, with a touch of creative rebellion. Justin Tagg has worked as a principal consultant for the past decade, supporting high-level strategic agencies, global retail brands and founder-led startups to define themselves clearly. By treading the line between brand narrative best practice and creative experimentation, SUPERPOSITION has a reputation for work that imbues brands with a cinematic honesty that helps them dominate their market.
Past partners include