BRAND STORYTELLING // CREATIVE WORKSHOPS
RACONTEUR is the branding arm of HYPERREAL - acting as consultants for businesses that want to punch up their story. We deliver brand storytelling consultancy, filmmaking, advertising and storytelling/creative workshops designed to help you figure out who you are, what you stand for, and how to communicate that in a memorable way. RACONTEUR is a Web3-friendly organisation, promoting story-telling innovation within the NFT space, across literature, art and film.
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Mission/Vision
Brand Films
Brand Bibles
Pitch Creation
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FOR TEAMS
Around the Campfire
’How to tell a compelling story’Creative Catalysts
’How to become an ideas generation machine’Story/Tell, Story/Do
’How to demonstrate your brand story through actions’Die Theory
’How to work with chance to enhance your creativity’
FOR INDIVIDUALS
Dice Life
’How to inject chaos and shake things up’Protagonist
’How to write your OWN story and take charge of your life’
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Advertising Campaigns
Email Marketing
Content Marketing
Copywriting Services
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Brand pillar design
Social Posting/Content Calendar
Asset creation
Fancy telling some stories together?
‘WHERE YOU BANK MATTERS’
A brand film for Charity Bank that brings alive the differences between saving with an ethical lender and a high street bank.
NEW WORK
NEW WORK
‘FUTURE STORY MODELS IN WEB3’
Justin Tagg spoke on a panel at NFT London, discussing the role of storytelling in Web3 businesses and the perils of the ‘crowd’ as author.
NFT LONDON
NFT LONDON
Testmonials
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"RACONTEUR have a remarkable ability for articulating business strategy and propositions in a concise and compelling way"
- James Kershaw | Fintech Consultant, VISA Europe
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“RACONTEUR are a constant pleasure to work with. Their work is always compelling and their marketing advice is sound!”
- Melanie Goodman | CEO
Trevisan Social Media -
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We worked with Justin on a new brand video showcasing the impactful stories of our clients. Justin filmed on location and has an ability to handle sensitive issues on camera in a professional and thought-provoking manner. We would highly recommend him and his team to anyone who is looking to create a purposeful video.
Joe Kelly | Charity Bank
GROUP WORKSHOPS
GROUP WORKSHOPS
AROUND
THE CAMPFIRE
or ‘HOW TO TELL A COMPELLING STORY’
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Learning to communicate your brand story in a more compelling, memorable way using the language and dynamic of cinema.
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2 Days
(Bootcamp sessions are also available) -
£2500
CREATIVE
CATALYSTS
‘HOW TO BECOME AN IDEAS GENERATION MACHINE’
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Learn a series of techniques that will mean you never suffer from a creative block, since you always have the tools to produce more ideas.
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1 Day
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£1000
STORYTELL/
STORYDO
‘HOW TO DEMONSTRATE YOUR BRAND STORY THROUGH ACTION’
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Learn to execute your brand philosophy through the things that you do. Advocating for your values will always beat talking about them.
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Half-Day
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£600
DIE
THEORY
‘HOW TO WORK WITH CHANCE TO ENHANCE YOUR CREATIVITY’
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WARNING: Not for those that are afraid of losing control.
Our brains are predictable beasts - most days we repeat more than 90% of the same thoughts we had the day before. If we want to break out of our default patterns, we need to inject a little ‘cultured chaos’. Enter… the die. -
Half-Day
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£200 per individual
£1000 per group (6)
‘BROODING & BRILLIANT. LAPWING
TRULY SOARS’
SARAH COOK | HEYUGUYS
FEATURE FILM
FEATURE FILM
Show us another brand story agency that also makes feature films. Go on, we’ll wait.
Raconteur is a division of HYPERREAL, a small independent film company based in London. In 2022, our first feature film ‘LAPWING’ was released internationally so you know that when we talk about telling stories, we take it seriously.
ONE-ON-ONE WORKSHOPS
ONE-ON-ONE WORKSHOPS
PROTAGONIST
or ‘HOW TO WRITE YOUR OWN STORY AND TAKE CHARGE OF YOUR LIFE’
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Think of your life as a cinematic adventure in which you are the protagonist. Who are you now, what do you want, what stands in your way and who will you need to become in order to get there? By the end of this session, you’ll know.
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ONE-DAY
Remote or in-person -
£500
LIFE OF
DIE
‘HOW TO WORK WITH CHAOS TO BRING MORE ADVENTURE INTO YOUR LIFE’
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The world is full of podcasts telling you how to become more ordered. But chaos is where the real magic lies - so how can you bring a little more of the unexpected into your life, without sacrificing the order that keeps you sane? The answer is in the die…
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Half-Day
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£200 per individual
£1000 per group of 6
LAW OF THE DIE
SESSIONS BUILT ON THE CHAOS OF CHANCE TO ENHANCE CREATIVITY AND INJECT NOVELTY INTO YOUR LIFE
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DIE THEORY
or ‘HOW TO WORK WITH CHANCE TO ENHANCE YOUR CREATIVITY
£200* | PER INDIVIDUAL
£1000 per group of 6
The main issue most of us have with creativity is the same issue most of us have with all of our thinking. The vast majority of the thoughts we had today are the SAME thoughts we had yesterday. The default mode network of the brain operates on patterns & that means that whilst we have an infinite array of creative options available to us, we rarely get as far out of our own neighbourhood as we like to think we do.
Enter, Die Theory - a series of techniques to elevate your creative thinking by adding a new creative partner into the mix: A six-sided die.
During this session you’ll be shown how to wrestle chaos into a useful tool that can help strategically elevate your output for each brief. These are the same techniques used in our sister company, HIGH CONCEPT, during the initial ideas generation phase and are designed to blow the doors off the first level of ideas generation so that you can do what you do best - creatively construct, edit and combine the assets you’re provided into something wild, unexpected but deeply effective.
LIFE OF DIE
or ‘HOW TO WORK WITH CHAOS TO BRING MORE ADVENTURE INTO YOUR LIFE
£200 | PER INDIVIDUAL
£1000 per group of 6
Order and chaos are essential opposite forces in life. Chaos, without order, can tear a life apart. Likewise, order without chaos becomes a grave built decades too soon.
VERY DRAMATIC!
But also very true - because whilst we have countless Ted Talks and Podcasts teaching us the many ways we can inject order into our lives, we have very few considered philosophies on how to conjure up the wild, creative adventure of chaos in a more conscious manner.
A ‘Life of Die’ isn’t so much a gimmick, as it is like bolting a random number generator to your normal pattern of thinking. Day by day your brain isn’t used to working, so much as defaulting to an answer it previously discovered. The die will be a simple, objective device that gets your brain exploring again so you can bring a little more curiosity, play, adventure and risk into your life as often as you feel its needed.
WARNING: The dice life isn’t for everyone… if you like things ‘just the way they are’, this session will not be for you.
🟥 🟧 🟨 🟩 🟦 STARTUP BOOTCAMP
AROUND THE
CAMPFIRE
or ‘HOW TO TELL A COMPELLING STORY’
Startups have a simple problem: their budgets cannot compete with that of larger organisations with well-established marketing teams.
However, there is one thing that can cut through the noise… A great story, well-told.
During this workshop, we’ll dig down into the core values and principles that differentiate you and your business - discovering the story that underpins your product, rather than trying to bolt a story on top.
£2500 | TWO-DAY WORKSHOP
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How to tell a clear, compelling brand story in a variety of lengths.
Gain a clear understanding of how to utilise your story across diverse media
How your story can help you leverage your size against competitors.
How to build a brand toolbox that covers your core messaging and will ensure the whole team is aligned.
Guidance on how to use your story to frame internal policy.
Extra session on ‘story doing’ that will help you put your story into action, beyond words.
Extra session on ‘creative catalysts’ that will help you build out from your core story.
Extra session in cinematic language that will help you communicate in a more compelling way.
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Startups and organisations without a clear brand story. You may have products, but have no idea who you are. A brand story, philosophy and a set of operating principles will ensure your business is more than a single product and
GROUP WORKSHOP 🟥 🟧 🟨 🟩 🟦
CREATIVE CATALYSTS
or ‘HOW TO BECOME AN IDEAS GENERATION MACHINE’
£1000 |ONE-DAY WORKSHOP
From time to time, everyone believes they’re just not ‘creative’. The problem with this thought is that it assumes creativity is something you ARE rather than being something you DO.
Creativity is a process that you can take part in actively - or else hope that you are struck by inspiration when you least expect it.
One of those ways empowers you, the other leaves you believing that creativity is something that happens TO you.
It’s also worth mention that creativity doesn’t only apply to tasks that scream ‘creativity’ - every area of our lives will benefit from us being capable of breaking out of our default patterns and embracing new ways of thinking. Adding creative rituals into our day-to-day jobs can ensure that we avoid making the same errors over and over, instead adopting a habit of opening up to looking for new solutions.
In this workshop, you’ll be guided through a series of smart, playful techniques that prove you can come up with more ideas than you ever thought possible.
Your brain is your teammate - let us show you how to use it.
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The principle of CATALYSTS in creativity
10 specific catalyst techniques you can start using today
How to say YES, AND - rather than NO, BUT
Why creativity isn’t a talent, but a skill to be learned
How creative thinking can help solve problems (lateral thinking)
How to use ‘bad ideas’ as a stepping stone to ‘good ideas’
Ways to apply your new skills in every area of your life
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Creative students who want to triple their ideas generation
Creative professionals who are looking for new creative rituals to boost their ideas generation
Teams in ‘non’ creative roles looking for ways to tap into their creative side and find more surprising solutions to the problems they face day-to-day.
Clients that want to understand the process of the teams they work with.
🟥 🟧 🟨 🟩 🟦 GROUP WORKSHOP
STORY/TELL
STORY/DO
or ‘HOW TO DEMONSTRATE YOUR BRAND STORY THROUGH ACTION, NOT JUST WORDS’
There has never been a more accurate use of the phrase ‘You’re all talk’ than when it comes to brands. Brand principles have become an ‘easy-win’ for companies to look and feel like they have a philosophy, but this veneer quickly peels away when a brand fails to ACT in the way they TALK.
This workshop is designed to use the ‘creative catalysts’ technique to spin out a collection of brand principles into ACTIONS that punctuate, elevate and resonate with your brand story in such a way that customers and clients can trust that you’ll do what you say you’ll do.
Advocating for your values will always beat talking about them.
£600 | HALF-DAY WORKSHOP
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How to tell a clear, compelling brand story in a variety of lengths.
Gain a clear understanding of how to utilise your story across diverse media
How your story can help you leverage your size against competitors.
How to build a brand toolbox that covers your core messaging and will ensure the whole team is aligned.
Guidance on how to use your story to frame internal policy.
Extra session on ‘story doing’ that will help you put your story into action, beyond words.
Extra session on ‘creative catalysts’ that will help you build out from your core story.
Extra session in cinematic language that will help you communicate in a more compelling way.
-
Startups and organisations without a clear brand story. You may have products, but have no idea who you are. A brand story, philosophy and a set of operating principles will ensure your business is more than a single product and
🟥 🟧 🟨 🟩 🟦 ONE-ON-ONE
PROTAGONIST
or ‘HOW TO WRITE YOUR OWN STORY
AND TAKE CHARGE OF YOUR LIFE’
£500 | ONE-DAY WORKSHOP
NOTE: This session can also be delivered to small groups
or couples.
Life is a story we tell to ourselves - therefore, if you want to lead a better, more purposeful life… you need to tell a better story.
These kinds of sessions are tough to describe without veering off a cliff into ‘Eat, Pray, Love’ language.
The truth is, no single session will tell you who you are - but what we will do within this session is provide the tools, techniques, and rituals to help you consistently discover yourself more each day, and provide a structure to ensure you make solid, consistent movement towards your goals each week/month.
To live a more powerful life, you don’t need to discover your inner fire (yes, the image is misleading) but you do need to become a better storyteller - and be prepared to cast yourself as the central character in the movie of your life.
We don’t care if it sounds cheesy, it’s true. And using a mix of cognitive psychology, stoic philosophy, and good old-fashioned cinematic storytelling, we’re going to help you write a life you are excited to explore each day.
